Those looking to add a rosy hue can opt for the Tulip shade, whilst beauty lovers seeking a sun-kissed look can choose warm Peach."Īn impressed shopper wrote online: “I absolutely LOVE this CC Serum!! It glides on the skin, leaving a wonderful, dewy glow.” "Simply add a few drops to the skin or mix with foundation for a subtle but stunning glow. Formulated with Papain, Rose Extract and Sunflower Oil, this luxe serum delivers hydration, subtle colour correction and a soft-focus effect for visibly brighter looking skin. A description of the serum reads: "Perk up dull, uneven skin tones with the multipurpose. The two products hit shelves alongside other returning favourites from Lacura’s five-star rated seasonal makeup line - which are hugely popular with shoppers and beauty fans.Īldi is also selling Lacura CC Glowing Serum for £4.99 (30ml). Aldi's 'dupe' has a price tag of just £4.99 - £43.51 (90 per cent) less than Bobbi Brown's Vitamin Face Base. The new offering follows the popularity of last year’s gold-dust product 50ml Lacura Vitabase Face Primer. Its fast-absorbing formula also boosts hydration to reduce the appearance of fine lines, wrinkles, and dryness. Wales Online reports that the product is rich in Vitamin B, Shea Butter and Hyaluronate.Īnd according to Aldi, it effortlessly primes the eyes for smooth makeup application. Superdrug shoppers say 'life-saving' £20 cream makes them look '10 years younger'.Superdrug shoppers hail £2 'flawless' tinted moisturiser that has them 'ditching foundation'.Costing just £4.99, it's said to be a 'dupe' of the Bobbi Brown Vitamin Eye Base, which costs 89 percent more at £37. Shoppers and TikTokkers have been raving about the new 15ml Vitabase Eye Primer, which is cruelty-free and dermatologically tested. Intellectual property theft is one of the biggest threats for any consumer goods brand.Aldi shoppers have been rushing to get their hands on a new beauty product that rivals a high-end favourite, for a fraction of the price.įollowing the success of the Lacura Vitamin Face Primer, which reportedly flew off the shelves and sold out within a matter of days last year, the budget supermarket has brought out a similar version for your eyes. If you’ve worn one, you would know, and if you haven’t, that’s why we’re doing the dupe swap.” “We thought it would be a really fun exercise to play into the cultural context of dupes,” Nikki Neuburger, the chief brand officer of Lululemon, told Women’s Wear Daily.“The feel and quality of the Align pant can not be matched. Their store gave away one free pair of black Align High Rise Pant 25” that can retail for $118 each to anyone that walked in wearing a dupe of their signature leggings. To try and mitigate this growing problem, Lululemon hosted this past weekend the “Align Legging Dupe Swap” at the Westfield Century City Mall in Los Angeles. Armed with a smartphone that can locate and purchase virtually anything in the world in just a few clicks, the digitally native generation is quick to track down and buy up duplicates, or “dupes” of unaffordable premium and luxury goods that rob their manufacturers of potential sales and dilute their brand.
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